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Language & Accessibility
🔊 Reading: English (AU)
The formula: "I help [WHO] overcome [PROBLEM] so they can [OUTCOME], using [YOUR UNIQUE METHOD]."
Every version must pass the 12-second accountant test. A stranger must immediately understand who is helped and what changes for them.
Clarity + Credibility + Conviction
Business type

This tunes the language and platform strategies to match how YOUR business type actually sells.

Answer these quick questions

What you have spent years mastering. Skills, lived experience, credentials, previous careers. Include what gives you the right to speak on this topic.

What are you really good at? What have you spent years learning? Include the things that make you an expert.

0 / 2000

Be specific. Not "entrepreneurs" but the role, stage, and situation of the person you work with best.

Who do you help? Be specific, what is their job, stage of life, or situation?

0 / 2000

The painful, urgent, specific problem they have today. Not the transformation they eventually want.

What is the painful problem they have right now? What is stuck or hard for them today?

0 / 2000

Concrete outcome. Not "more confidence" but what actually changes. Revenue, clients, time, a launched business?

What result do they get? What actually changes for them, money, clients, time, a new business?

0 / 2000
optional

Your method, lens, or unique approach. Even rough is better than blank.

What makes your way of helping different from others? A rough answer is fine.

0 / 2000
Brand Archetype

Which archetype sounds most like your brand?

Pick up to three archetypes. The first you pick is your Primary voice, the second and third are supporting flavours. Most strong brands blend 1-3. Tap the 🔊 on any card to hear it read aloud.

Your voice: No archetypes selected yet

Tap to add (max 3). Tap again to remove.

Crafting your positioning pack. Hold tight, this takes about 30 to 60 seconds for elite results.
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Your Three Statements
Read all three before choosing which to deploy first
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